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Interaction Design of IG Story filter

品牌活動 Instagram 濾鏡視覺設計
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Design Concept:

This design is based on the brand color scheme of 77 Nougat, creating a lively and engaging game interface. The main visual employs a flowing chocolate sauce effect to enhance the dynamic feel and attract players' attention. The title font emphasizes the concept of "charging up energy," combining lines, gradient colors, and personified expressions to bring more vitality and interactivity to the design. The primary elements are hand-drawn illustrations of 77 Nougat products, cleverly incorporating musical notes and scales to highlight the game’s sound interaction theme, thus enhancing player immersion and entertainment.

此設計以七七乳加的品牌色系為基礎,打造一個充滿活力與趣味的遊戲畫面。主視覺採用流動的巧克力醬效果,營造出動態感,吸引玩家的注意。標題字體強調『集氣』概念,透過線條和漸層色彩結合擬人化表情,賦予設計更多的生命力與互動性。主要元素則以手繪風格呈現七七乳加的產品形象,巧妙融入音符和音階角色,完整表現出遊戲的聲音互動主題,增加玩家的沉浸感與娛樂性。

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