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BenQ X MovieAgent

電影放映活動展場設計

Campaign Design for Film Screening Events
campaign design of MOVIE AGENT

Food not only satisfies our appetites but also plays a significant role in many films. The depiction of food on the table guides viewers into the context, society, and life portrayed in the works. As expressed in Ang Lee's Eat Drink Man Woman, through the words of the character Liang Xiang: "Eating and drinking, men and women—these are the great desires of human beings; it's hard to avoid them."

This screening event will showcase three films, while simultaneously recreating classic dishes from the movies for the audience, creating an immersive experience. The event will also invite director Hsu Cheng-Chieh of The Taste of Betel Nut and film critic Ong Huang-Te to discuss with fans the everyday meals depicted in these films. How does food connect emotions between people? What human nature and desires lie hidden beneath these culinary delights?

食物不僅能滿足口腹之欲,在許多電影中更有舉足輕重的意義,餐桌上的食物描繪,引導觀影者進入作品中的情境、社會、生活。一如《飲食男女》中,李安藉由郎雄之口所說:「飲食男女,人之大欲,不想也難。」

這次放映活動將放映三部電影,並在觀影同時,為影迷們重現電影中的經典料理,打造沈浸體驗。活動也將邀請《孤味》導演 許承傑與『影評人』無影無蹤 翁煌德,與影迷們一同暢談那些電影中一日三餐的日常,食物是如何連結人與人之間的情感?如何窺見那些隱藏在美食下的人性和欲望?

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