top of page
BenQ X MovieAgent

電影放映活動展場設計

Campaign Design for Film Screening Events
campaign design of MOVIE AGENT

Food not only satisfies our appetites but also plays a significant role in many films. The depiction of food on the table guides viewers into the context, society, and life portrayed in the works.​ As expressed in Ang Lee's Eat Drink Man Woman, through the words of the character Liang Xiang: "Eating and drinking, men and women—these are the great desires of human beings; it's hard to avoid them."

​

This screening event will showcase three films, while simultaneously recreating classic dishes from the movies for the audience, creating an immersive experience. The event will also invite director Hsu Cheng-Chieh of The Taste of Betel Nut and film critic Ong Huang-Te to discuss with fans the everyday meals depicted in these films. How does food connect emotions between people? What human nature and desires lie hidden beneath these culinary delights?

​

食物不僅能滿足口腹之欲,在許多電影中更有舉足輕重的意義,餐桌上的食物描繪,引導觀影者進入作品中的情境、社會、生活。​一如《飲食男女》中,李安藉由郎雄之口所說:「飲食男女,人之大欲,不想也難。」

​

這次放映活動將放映三部電影,並在觀影同時,為影迷們重現電影中的經典料理,打造沈浸體驗。​活動也將邀請《孤味》導演 許承傑與『影評人』無影無蹤 翁煌德,與影迷們一同暢談那些電影中一日三餐的日常,食物是如何連結人與人之間的情感?如何窺見那些隱藏在美食下的人性和欲望?

agentm-01.png
海報設計
Poster Design

Design Concept:

Through an American realistic hand-drawn style, I have merged iconic scenes from three films into one, creating a visual narrative that intertwines the rich and colorful storylines. This evokes deep resonance within the audience, inspiring their enthusiasm and willingness to participate in the event. The background features the collaborating brand's purple as the primary color, which not only highlights the brand image but also deepens the audience's impression, establishing an unconscious connection with the brand while they appreciate the visuals. As the classic line from the film states, "Eating and drinking, men and women—these are the great desires of human beings; it's hard to avoid them." This phrase profoundly reflects human longing and further guides the audience towards emotional resonance.

​

設計理念:

透過美式寫實手繪風格,我將三部電影的經典畫面融合成一,彷彿畫面中的交錯情節,勾勒出豐富多彩的故事情節,喚起影迷內心深處的共鳴,激發他們參與活動的熱情與意願。在背景中運用了合作品牌的紫色作為主色調,這不僅突顯了品牌形象,更深化了觀眾的印象,使他們在欣賞畫面的同時,也不自覺地與品牌形象建立聯繫。​正如電影中的經典台詞所言:「飲食男女,人之大欲,不想也難。」這句話深刻反映了人性的渴望,進一步引導觀眾在情感上的共鳴。

poster of MOVIE AGENT
​展板設計
Display Board Design

Design Concept:

In the design for this event, I skillfully integrated the main focus—“the director and film critics will be present to discuss the film”—into the primary visual elements. This approach embeds exciting moments into the narrative, allowing the audience to quickly concentrate on the event's core, thereby enhancing its appeal. At the same time, this design clearly guides the audience to the event venue, ensuring that each participant can accurately grasp the key points and enjoy the rich experiences the event offers. This not only enhances the interactivity of the event but also ensures that the audience can fully appreciate every captivating moment.

​

設計理念:

在本次活動的設計中,我巧妙地將主要焦點「導演及影評人將會來到現場解說電影」融入主視覺之中,猶如將精彩片段嵌入故事情節,讓觀眾能夠迅速聚焦於活動的核心,從而提升活動的吸引力。​同時,這一設計也清晰地指引觀眾前往活動展場,讓每位參與者都能準確把握活動重點,享受活動所帶來的豐富體驗。這不僅增強了活動的互動性,也確保觀眾能夠充分體驗到每一個精彩瞬間。

board of MOVIE AGENT
票卷設計
Ticket Design

Design Concept:

By mimicking a hand-torn ticket design, I created a unique atmosphere reminiscent of being in a cinema before the event begins. This ticket design continues the style of the primary visuals, enhancing the overall aesthetic of the event while also serving as a valuable keepsake, allowing participants to preserve this unforgettable experience. Such a design not only enhances the audience's immersion but also allows each participant to feel the uniqueness of the event, becoming a cherished part of their memories.

​

設計理念:

透過模仿手撕式的票根設計,我在活動開場前營造出置身電影院的獨特氛圍。這款票根設計延續了主視覺的風格,不僅增強了活動的整體美感,還成為一份珍貴的紀念品,讓參與者能夠永久保存這段難忘的活動經歷。​這樣的設計不僅提升了觀眾的沉浸感,也讓每位參與者都能感受到活動的特別之處,成為他們心中美好回憶的一部分。

ticket of MOVIE AGENT
​傳單設計
DM Design

Design Concept:

Continuing the style of the primary visuals, I presented the event information and content in a lively hand-drawn manner. This design not only stimulates the participants' visual experience but also intuitively guides them to engage in subsequent sharing and prize activities. This creative design serves not only as a visual delight but also provides an opportunity for interactive participation.

​

設計理念:

延續主視覺風格,我以手繪的生動方式呈現活動資訊和內容,這樣的設計不僅激發了參與者的視覺感受,還能直觀地引導他們參加後續的分享與贈獎活動。這種創意設計不僅是一種視覺享受,更提供了一個參與互動的契機。

menu of MOVIE AGENT
​手拿牌設計
Handheld Prop Design

Design Concept:

To complement the screening event, I illustrated a series of movie-related handheld props, including images of popcorn, drinks, and tickets. These props not only showcase a beautiful hand-drawn style visually but also effectively immerse the audience in the cinematic atmosphere, enhancing the event's overall experience. The design continues the primary color scheme of the collaborating brand’s purple and yellow, which not only deepens the audience's impression of the brand but also provides participants with a unique viewing experience, allowing them to deeply appreciate the brand's distinct charm during the event.
 

設計理念:

為了配合放映活動,我繪製了一系列與電影相關的手拿牌造型,包括爆米花、飲料和電影票卷等圖像元素。這些手拿牌不僅在視覺上呈現出精美的手繪風格,更有效地將觀眾帶入電影院的氛圍中,增強了活動的沉浸感。​在設計中,主色調延續了聯名品牌的紫色和黃色,這樣的設計不僅讓品牌形象更加深入人心,也為參與者提供了一個獨特的觀影體驗,使他們在活動中深刻感受到品牌的獨特魅力。

board of MOVIE AGENT
bottom of page